Great Public Relations Quotes for the Middle East

10 great public relations & propaganda quotes compiled by Ronn Torossian, owner of a leading PR Agency:

“He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense.” Joseph Conrad, Lord Jim, 1900

“See, in my line of work you got to keep repeating things over and over and over again for the truth to sink in, to kind of catapult the propaganda.” George W. Bush

“The bigger the lie, the more believable it becomes to the average Arab citizen. Thus, Arab media never fail to be less than outrageous. They blamed the defeat on none other than Israel, as though self-defense and self-preservation was not a right to be exercised by the Jewish enemy.” Nonie Darwish

“If people in the media cannot decide whether they are in the business of reporting news or manufacturing propaganda, it is all the more important that the public understand that difference, and choose their news sources accordingly.” Thomas Sowell

“It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale.”Jacques Ellul

“In the West “yes” is “yes” and “no” is “no.” But when Arabs hear the word “no” from an American they often take it as an insult. That is because Arabs don’t say the word “no” directly. Very often they say “in Shaalah” when they mean “no.” In dealing with Westerners, an Arab may say “yes’ when they really don’t mean it, and that gets them in a lot of trouble with Westerners.” Nonie Darwish

“The most effective way to destroy people is to deny and obliterate their own understanding of their history.” George Orwell

“In Russia we only had two TV channels. Channel One was propaganda. Channel Two consisted of a KGB officer telling you: Turn back at once to Channel One. “Yakov Smirnoff

“Propaganda does not deceive people; it merely helps them to deceive themselves.” Eric Hoffer

“Propaganda, to be effective, must be believed. To be believed, it must be credible. To be credible, it must be true. “ Hubert Humphrey

Ronn Torossian is the CEO of 5WPR, a leading PR firm and Author of “For Immediate Release”, a leading PR book.

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