Romney Outspending Obama on TV in Swing States


Mitt Romney turned the tables on the president this week and is now spending more on television advertising in the swing states.

Buoyed by a 64 percent increase in his television spending (vs. only 2 percent for Obama) Romney is spending $22.4 million on ads in Florida, Virginia, Ohio, Colorado, Iowa and Nevada compared to $17.5 million for President Obama. In the previous week — and for several weeks before that — Obama had a spending edge. In the week of Oct. 1st, Obama outspent Romney $17.2million to $14.8 million.

This emerging gap in ad spending may account, in part, for the widening lead Romney is posting with each passing day in most polling.

In Florida, for example, Romney is outspending Obama by $1.2 million this week while Obama had spent $650,000 more last week.

The following list compares the advertising spending on television for the week of Oct. 8th compared with the spending for the week of Oct. 1. The figures include all spending by and on behalf of the candidate, whether from his own campaign committee, the national party or an outside PAC or independent expenditure:

Florida:
–Romney – $6,530,661 ($3,504,993 previous)
–Obama – $5,323,353 ($4,147,140 previous)

Ohio:
–Romney – $4,381,999 ($4,403,999 previous)
–Obama – $3,861,100 ($4,286,664 previous)

Virginia:
–Romney – $5,093,574 ($3,937,296 previous)
–Obama – $4,377,565 ($4,599,713 previous)

Colorado:
–Romney – $2,387,209 ($979,094 previous)
–Obama – $1,628,946 ($1,710,591 previous)

Iowa:
–Romney – $2,513,668 ($1,248,731 previous)
–Obama – $1,429,518 ($1,544,132 previous)

Nevada:
–Romney – $1,464,319 ($709,931 previous)
–Obama – $853,024 ($897,540 previous)

Related Articles

10

The Romney Fiscal Record: the 800 lb gorilla in the room that everyone ignores

With the Romney record on social issues all over the ideological map, the standard fallback line used by Romney partisans

15

Obama’s Numbers Went Down, but Romney Never Inspired Voters to Vote

In combing through the results of the 2012 election — apparently finally complete, nearly two months after the fact —

35

Wingless, Bloodsucking and Parasitic: Meet the Flea Party!

So far, the only major accomplishment of the “Occupy Wall Street” protesters is that it has finally put an end

comments

Share This

Share this post with your friends!