Romney Outspending Obama on TV in Swing States


Mitt Romney turned the tables on the president this week and is now spending more on television advertising in the swing states.

Buoyed by a 64 percent increase in his television spending (vs. only 2 percent for Obama) Romney is spending $22.4 million on ads in Florida, Virginia, Ohio, Colorado, Iowa and Nevada compared to $17.5 million for President Obama. In the previous week — and for several weeks before that — Obama had a spending edge. In the week of Oct. 1st, Obama outspent Romney $17.2million to $14.8 million.

This emerging gap in ad spending may account, in part, for the widening lead Romney is posting with each passing day in most polling.

In Florida, for example, Romney is outspending Obama by $1.2 million this week while Obama had spent $650,000 more last week.

The following list compares the advertising spending on television for the week of Oct. 8th compared with the spending for the week of Oct. 1. The figures include all spending by and on behalf of the candidate, whether from his own campaign committee, the national party or an outside PAC or independent expenditure:

Florida:
–Romney – $6,530,661 ($3,504,993 previous)
–Obama – $5,323,353 ($4,147,140 previous)

Ohio:
–Romney – $4,381,999 ($4,403,999 previous)
–Obama – $3,861,100 ($4,286,664 previous)

Virginia:
–Romney – $5,093,574 ($3,937,296 previous)
–Obama – $4,377,565 ($4,599,713 previous)

Colorado:
–Romney – $2,387,209 ($979,094 previous)
–Obama – $1,628,946 ($1,710,591 previous)

Iowa:
–Romney – $2,513,668 ($1,248,731 previous)
–Obama – $1,429,518 ($1,544,132 previous)

Nevada:
–Romney – $1,464,319 ($709,931 previous)
–Obama – $853,024 ($897,540 previous)

Trending Today

Related Articles

1

Sorry, but the Grand Jury Got It Right

For many in the media, the St. Louis County grand jury’s decision was going to confirm the existence of deep

0

Be A Problem Solver

A moment’s reflection will remind us that virtually none of us get overly excited when confronted with a “problem.” That’s

1

The Super Bowl, the Olympics and the Best of America

Football. Olympics. The mere terms reflect pride, passion and the American way. Football is one of the best pastimes in