Colbert’s Late Night Ratings Tank As Republicans Abandon the Show

by Frank Lea | November 22, 2015 12:10 pm

Stephen Colbert’s late night ratings dow[1]n thanks to Republicans alienating the show.

colbert_lateshow[2]

According to a Hollywood Reporter poll just released, Colbert has successfully alienated self-described Republicans who see what’s being offered on a nightly basis and exploring or staying with other options. And with the country as polarized as it is, the host is thereby saying goodbye to half his potential audience, which can’t be a sound business model.

Per The Hollywood Reporter‘s survey of 1000 late-night viewers aged 18-65, only 17 percent of those identified themselves as Republican watch Colbert, while attracting 47 percent of those who identify as Democrats, a 30-point gap. But more liberals watch late-night TV than stuffy, old conservatives, right? Guess again. In Kimmel’s case, the split is 34 percent Democrats, 33 percent Republicans. In Fallon’s case, it’s 36-31 Democrats.

If Stephen Colbert’s ratings continue dropping, then you may see him demoted to the late, late, late, late, late show.

Endnotes:
  1. Colbert’s late night ratings dow: http://www.mediaite.com/tv/colbert-drops-to-3rd-place-behind-kimmel-as-new-poll-shows-cbs-host-alienating-audiences/
  2. [Image]: https://rightwingnews1.wpenginepowered.com/wp-content/uploads/2015/11/colbert_lateshow.jpg

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