MSNBC’S Ratings Drop in July, Lowest Numbers in Almost a Decade


What do you know? It turns out that being a flaming cesspool of liberal idiocy does not pay, as MSNBC is unfortunately discovering.

Rachel Maddow, Chris Matthews, Lawrence O'Donnell

With a growing crisis on the southern border, an airline shoot down, civil war in eastern Ukraine and a fierce fight between the Israeli government and Hamas in Gaza, July was one intense month for news. And that was bad news for MSNBC.

The ultra-liberal cable news network touts itself as “The Place For Politics.” But when actual news breaks, the American public breaks away from MSNBC, with the channel’s daytime and primetime lineup both suffering some of its worst numbers in eight years.

According to Nielsen Media Research, MSNBC’s total day viewership was down 35 percent in the key 25-54 demographic from last year, the lowest it’s been since May 2006. Every single one of the major daytime shows – from “The Daily Rundown” at 9 a.m. through to “Andrea Mitchell Reports” at noon and “Politics Nation” with Al Sharpton at 6 p.m. – is down 40 percent or more in the target demographic.

Most of those time slots haven’t seen numbers that low since 2004, during the first term of the Bush administration. Amazingly, even HLN – a network so obscure that no one really know what its acronym even stands for – beat out MSNBC in total day numbers for the 25-54 age group.

It’s not exactly surprising to see that MSNBC is circling the drain, considering that their anchors are known for ridiculous stunts like wearing tampons as earrings. What is surprising is that MSNBC executives haven’t pulled the plug yet — do they like losing money, or are they just that devoted to the liberal cause?

Also see: An Interview With Andrew Breitbart

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