“Why You Should Avoid Companies That Put Their Name On A Stadium”
On average the stocks of companies that buy stadium naming rights: don’t do well subsequently.
(Well, at least from 1990 to 2001. Somebody needs to update this.)
Associate Professor of Economics, North Carolina State Univ.
No argument from me on the top three:: Cy Young, Gretzky, and Ripken. Cross-posted from Newmark’s Door.
It’s a tough list. Buckner booting the ball is only 12th.
Research done at my university, NC State, confirms what the Wizard of Westwood always taught:: use the glass.