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Productivity & Social Media
Written By : Melissa Clouthier

Another stupid study about wasted work time and spilling company secrets from the Telegraph:

More than half of office workers use sites like Twitter and Facebook for personal use during the working day, and admit wasting an average of 40 minutes a week each.

One in three of the 1,460 office workers surveyed also said they had seen sensitive company information posted on social networking sites, leading to fears about how workers use the internet.

Philip Wicks, consultant at Morse, the IT services and technology company who commissioned the survey, said the true cost to the economy could be substantially higher than the £1.38bn estimate.

Oh bah. Twitter and Facebook are social. Like the coffee station at work is social. Like the water cooler is social. Like the printer is social. They are gathering places for where people already talk. And everyone talks at work.

The concern with social media isn’t the time, it’s the ability to spread a message. Where office conversations can be like the game Telephone–one message to one person, one by one, and by the end, it’s distorted–social media can multiply a message exponentially. I tell my 10,000 “friends” on Twitter and they tell thousands more of their friends.

Even with this, though, there is a feedback loop. Often, when a message is spread via Social Media, a link goes with the “gossip”. A person who lies, distorts and spreads disinformation can achieve social pariah status pretty quickly. [Exception: Andrew Sullivan] Not so, in an office. The office gossip can be annoying, but most people deal with him or her because the information can be useful and powerful. And even still, these dynamics play out online and offline.

People are people. Work gets mental interruptions almost all of the time. That people take a few minutes for Twitter or Facebook is just another version of the same. Listen, the day that social media loving workers take as much time as those who take smoking breaks, there can be a conversation. In the meantime, bashing social media is just the latest way for bosses to obsess about their worker production.

P.S. There’s a recession. Most people are working very hard to keep their job. The bigger concern these days, I’m guessing, is burnout, not lost productivity. If anything, there isn’t enough play and too much work at work.

H/T TechCrunch

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  • http://www.reddirtdude.blogspot.com President_Friedman

    What's wrong with bosses obsessing about their worker production?

    At my former employer, we blocked all social media sites and gmail/hotmail accounts, and implemented a policy of random capture and review of outgoing email and Instant Messages, and productivity, as we measured it, went way up. The problem with social media is discretion. If an employee spends an inordinate amount of time talking to their spouse on the phone during working hours, their coworkers tend to notice. In an office environment it is easy *for everyone* to get away with wasting a bunch of time on Facebook, and the neglect usually goes unnoticed until it has caused real damage. As a manager, my experience was that the sound of 20-30 people clicking "alt-tab" (which, by the way, makes a very identifiable sound) every time you stroll through the cubicle farm is a tell-tale sign of impending firings for lack of production.

    Of course, it depends greatly on what your job duties are, but for many office jobs where more output = more productivity, social media can be an enormous productivity killer.

    As for office gossip, I learned long ago to adopt the Dave Ramsey rule: I don't care who you are, if you are caught spreading gossip about your coworkers, plan on looking for another job. "The Office" is a hilarious TV show, but the things that make it funny are exactly the things that make companies fail every day.

  • http://www.reddirtdude.blogspot.com President_Friedman

    I also think it makes a difference regarding how employees are paid. Hourly and salaried employees are getting paid for their time, and as such have a greater obligation to be focused on work duties while they are on the clock. If they start to spend more time goofing off, the consequences are often not immediately apparent.

    Commisioned employes and non-hourly contracted work are getting paid in proportion to their output or work generated, and as such their employer has less reason to be concerned about how they are spending thier time. If they work less, they get paid less. They are more likely than empoloyees with hourly or salaried pay to self-regulate their non-productive time.

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