Gee, either the fundraising drive is going really, really, badly or Sully took a look at what conservatives around the blogosphere have been saying about him since Sunday (Stephen Green, Moi, & Laurence Simon for example) and he decided it was time for a little rebranding.
PS: At some point, when Sully writes the inevitable whiny column about conservatives being mean to him because he supported Kerry, let the record show that I torqued Sullivan for his demagoguery, dishonesty, & demonization of Republicans and devout Christians BEFORE he came out for Kerry…