BP Buying PR

Get this. BP (British Petroleum) has bought search terms related to the gulf oil spill on Google, Yahoo, and Bing. So if you are googling “Gulf oil disaster” or “oil spill,” you will get an ad at the top of the results that directs you to a BP site that provides information on BP’s clean up efforts and news releases from BP.

Nothing wrong with that, I just find it interesting how we are now able to buy a certain view by buying search terms on search engines.

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