Written By : John Hawkins

I don’t want to spoil all the “happy talk” you’re hearing from so many people about how the polls must be wrong because they’re telling us something we don’t want to hear, but unless the momentum shifts, John McCain is going to lose what may literally turn out to be the most important election of our lifetime.

The polls have definitely tightened in the swing states over the last week or so, but not quite enough for McCain to pull it out — given that Obama is outspending him, has more enthusiastic voters, and may even have a better field operation.

That means McCain isn’t going to win the election merely by pointing out that Obama hung around with Bill Ayers, by condemning ACORN’s massive voter fraud, or by meekly intoning that Obama is a socialist.

If McCain wants to come out on top in this election he is going to have to draw much stronger distinctions between himself and Barack Obama and he’s going to have to significantly ramp up the intensity of his negative attacks.

Normally, that’s something that would be done by 527 groups — but since they’re not fond of McCain because of McCain-Feingold, because they’re probably having trouble raising money from depressed conservatives, and because, perhaps not unreasonably, they’re worried McCain might publicly denounce them if they take tough shots at Obama — we can’t count on the 527 groups to carpet bomb Barry into hamburger.

Furthermore, since the mainstream media is acting like little more than an arm of the Obama campaign these days, they’re certainly not going to start telling the truth about Obama in the waning days of the campaign either.

So, here’s what McCain should do: take advantage of the way the news cycle works to saturate the coverage from now until election day through a series of explosive attack ads.

If McCain puts out a genuinely controversial ad, the media will give it millions of dollars worth of free coverage during the 24-48 hours that it dominates the news cycle. But what kind of controversial ads should McCain do? He should talk — honestly, I might add — about the very same issues that have been widely discussed in the blogosphere and on talk radio that have been purposefully ignored by the mainstream media.

For example, McCain should do ads on…

Reverend Wright: Play his “God D*mn America” remarks, his http://michellemalkin.com/2008/08/22/acorn-watch-pt-ii-obama-hid-800000-payment-to-acorn-through-citizen-services-inc/” TARGET=”_blank”>chipped in money to them. McCain should accuse him of being pro-voter fraud and trying to subvert democracy.

If the McCain campaign released ads like this every 24-48 hours, his campaign would monopolize the news cycle every day from now until the election, Obama wouldn’t have time to respond effectively, and voters would walk into the voting booth thinking about Jeremiah Wright and whether they want a patriotic President or not — as opposed to “change.”

Granted, if McCain did this, the Obama campaign’s surrogates and the media would get very angry and call him racist for not politely standing by and just allowing Obama to win — but, they’re already doing that now.

What it all comes down to is that McCain needs to make a decision: does he want to be President of the United States or does he want Harry Reid to like him? Does he want to prevent the Democrats from doing permanent damage to this country over the next four years or does he want to start trying to rebuild his friendly relationship with the Washington Post and the New York Times?

This is a crucial election and a lot of conservatives — many of whom have never been big fans of John McCain — have bent over backwards to do everything we can to help him get elected. We’ve chipped in money, we’ve encouraged people to vote, and we’ve stood up for him, even when it wasn’t always easy or fun to do. As far as I’m concerned, after doing all that, John McCain owes it to us to do everything humanly possible to win the presidency instead of “going gentle into that good night.”

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