The Fox News Effect
One of the biggest problems the left has in this country is that they no longer have a stranglehold on the flow of information. 25 years ago? AM radio was nearly dead, Fox didn’t exist, and there was no blogosphere.
Today? The left still has an advantage in getting their message out via most of the big papers, the big 3 networks, and CNN/MSNBC. But, the conservative media has made a lot of inroads and as the results of the study that you’re about to read shows, it’s making a difference at the polls:
“Does media bias affect voting? We address this question by looking at the entry of Fox News in cable markets and its impact on voting. Between October 1996 and November 2000, the conservative Fox News Channel was introduced in the cable programming of 20 percent of US towns. Fox News availability in 2000 appears to be largely idiosyncratic. Using a data set of voting data for 9,256 towns, we investigate if Republicans gained vote share in towns where Fox News entered the cable market by the year 2000. We find a significant effect of the introduction of Fox News on the vote share in Presidential elections between 1996 and 2000. Republicans gain 0.4 to 0.7 percentage points in the towns which broadcast Fox News. The results are robust to town-level controls, district and county fixed effects, and alternative specifications. We also find a significant effect of Fox News on Senate vote share and on voter turnout. Our estimates imply that Fox News convinced 3 to 8 percent of its viewers to vote Republican.”
Here’s the scary thing for the left, folks: the very liberal, old media has been losing market share for a long time and the bleeding looks likely to continue for the foreseeable future. Combine that with the fact that people are moving from blue states to red states and the left’s lower birthrates and it’s clear that liberalism is dying by inches in the United States. Does that mean that the left can’t win short term victories or turn things around? Not at all, but the 25 year plus decline of the Democratic Party in this country is likely to continue long-term unless something changes drastically*.
* If you want to know why so many Democrats are desperate to make illegal aliens American citizens, this has a lot to do with it. They can’t win long-term with the voters they have, so they’re trying to get new, poor, uneducated voters from socialist countries that they’ll have a much better chance of reaching.
Hat tip to Betsy’s Page for pointing out the study.