The RWN Two Term President Theory
In a President’s first term, he’s compared to the President who came before him. So, the goal is not to appear to go backwards in any vitally important areas while improving on the former President’s weak spots.
However, the second term of a presidency is about the weak spots of the President currently in office. So, the key to success for a President is to be flexible enough and well rounded enough to effectively address what the public considers to be his weaknesses.