by Ronn Torossian | October 28, 2012 12:01 am
“For Immediate Release:: Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations” by the CEO of 5WPR,: Ronn Torossian: continues to receive rave reviews.
The Publisher of The Real Deal Magazine, Amir Korangy said: “For too long, the PR game has been under the control of a handful of old-club-boys until Torossian came on the scene and was able to accomplish as much, if not more than all of them. For Immediate Release is an insider’s guide to how New York media works, but more importantly, how to work it, from someone who has had firsthand experience in doing so. Forget theory, this book takes you behind the scenes with real concrete examples of the new rules of social media and working with the power brokers that can build or destroy a brand.” (The Real Deal Magazine has been referred to as the bible of the real estate industry.)
Alan Caruba of Book Views said “Ronn Torossian has built a reputation for himself and for his public relations firm,: 5WPR, over the years as being among the top practitioners of PR that benefits his clients in New York, Los Angeles, and points in between as one of Inc Magazine’s list of the top 500 entrepreneurial firms. It is filled with good advice based on real world case histories of what works and what doesn’t. Over my 40+ years as a public relations counselor I can attest to the many ways this book can help everyone from the CEO of a giant corporation to a start-up new business. This is one of the best books on public relations that I have read in years.”
Shoemoney.com, a leading online marketing site: said: “This book will open your eyes to the roll PR currently plays in your life and your business as well as provide insight on how to use public relations to your benefit even if you are not ready to hire an expensive PR firm. I highly recommend it.: : I couldn’t put it down. It shows you how PR relates to everything and vice versa. Your always telling a story about your company but what story are you telling?. Really good stuff. Really made me think.”
Inside the Public Relations industry,: Everything PR, a news site dedicated to reviewing and promoting public relations companies and services; corporate communications and marketing trends summarized the PR book by saying:: “This book is my desk reference of PR rules — the smart reader will make it theirs.”
The reality of: Ronn Torossian, of any high profile mover and shaker, is unveiled and dissected in the body of: For Immediate Release. Practical advice on; self evaluation, value propositioning, media outreach, crisis management, the role of PR, and problem solving weigh in heavily with value anyone needs — there’s not underestimating these sections of the book. But, for sheer brilliance of communicative skill — Torossian stands alone in his wired-ness, flexibility, and absolute marvelous ability to get things done.”
The book is available for purchase at:: http://www.amazon.com/
Ronn Torossian is the CEO of 5WPR, a leading PR firm and Author of “For Immediate Release”, a leading PR book.
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