Jenner Loses HALF of Already Tiny Audience for Episode Two of New Show ‘I Am Cait’

by Warner Todd Huston | August 5, 2015 10:15 am

Bruce Jenner’s new reality show debuted to very weak numbers last week. Less than three million tuned in. But for episode two the numbers cratered. He lost half the audience of last weeks already weak numbers!

For episode one, “I Am Cait” only brought an audience of 2.73 million[1]. By contrast the debut of the first episode of season four of “Duck Dynasty” garnered 11 million viewers.

But for episode two of Jenner’s exploitative show, well, the bottom fell out…

The Caitlyn Jenner reality series lost more than half of its premiere haul on Sunday night, per live-plus-same-day ratings. The episode averaged 1.3 million viewers, down from 2.7 million viewers the week prior.

…Though I Am Cait is bringing young viewers to its Sunday slot, 1.3 million viewers is lower than any episode of Keeping Up With the Kardashians ever has pulled among live-plus-same-day showings.

It’s a disaster, folks. A Cait-tastrophe, if you will. (I’m here all week, try the veal).

  1. an audience of 2.73 million:

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