by Warner Todd Huston | October 23, 2012 3:32 pm
A new study by the Pew Research Center finds that two thirds of social media users are also active in politics.
The study found that 66 percent of adult social media users (which is 39 percent of all U.S. adults) had promoted political or socio-political issues and one third used their social media to post their own opinions and to share content about political matters.
35 percent used their social media to urge others to vote and 28 percent have used tools to to post links to stories or articles on politics. Pew found that the conservative and liberal social media users were most apt to do the latter.
Republican social media users were more likely to use their social media to link to politicians and candidates and to re-share content they found from friends while Democrats were more likely to share links to political articles.
But, even as Pew found conservative and liberals had slightly different behaviors, they were still all very close margins. Pew’s numbers rarely differed by 5 percentage points either way showing that both liberals and conservatives had pretty similar behavior on social media.
Pew surveyed 2,253 adults over 18 years of age for the study.
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