The People vs the Establishment? Is this the political ad of the year? [VIDEO]

The People vs the Establishment? Is this the political ad of the year? [VIDEO]

Donald Trump has come out with a very good and convincing closing ad. Scott Adams of Dilbert fame is enamored with it. I agree with him on some points… others not so much.

The fact that Trump delivers his lines perfectly like an actor is not a plus point in my book. You can’t act your way into the presidency. Having said that, his words and tone have the ring of sincerity. I do believe Trump loves this country… I just hope he doesn’t love himself more. He’s certainly not a madman and he’s a hell of a lot healthier than the Hildabeast. The timing is indeed perfect. I don’t see how Clinton can counter it without looking desperate. And sincerity is something she can’t fake, like she does everything else.


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1. Trump delivers his lines perfectly, like an experienced actor. We haven’t heard him like this before. You probably didn’t think he had this in him. He stays calm and assured, but not cocky. That is an effective counter-framing to Clinton’s framing of Trump as an unpredictable madman. Here Trump comes off as perfectly reasonable and deeply empathetic.

2. The timing is perfect. This race went so low that even the trolls were starting to gasp for oxygen. Trump made us wait for relief – Hollywood style. He made us crave civility and sanity. And just when we thought it was out of reach, he goes ultra-positive. But here’s the best part. Clinton has no good options to counter this message. If she stays dark, Trump finishes as the inspirational one. If she tries to match his positive message, she has little chance of doing it this well.

3. While Obama is out talking about his legacy, and Clinton is out talking about making history as the first woman president, Trump (the narcissist) asks for the American people’s help in draining the swamp and making America great again. That’s one heckuva contrast to end on.

4. The writing for Trump’s speech is great. The editing is great. The production is great. The visual artistry is fantastic. This one will be studied for a long time, not only for its persuasion excellence and production values but also for its strategic timing.

5. Trump’s strongest message at this point is that Clinton is corrupt in a variety of hard-to-explain ways. People don’t need to understand the details. They just have to hear the message enough. This video uses visual persuasion perfectly to portray the halls of power and corruption versus the people united. The color red is exceptionally well-used. It activates us.

I do believe that Trump is a narcissist. His asking for help is a calculated move. It doesn’t mean he doesn’t in some sense mean it, but come on… the guy has never pretended to not be in love with himself. It’s an excellent move to point out that the people should control their government, not the other way around as Obama and Clinton claim. It is indeed a stark contrast of viewpoint and a pivotal one.

The ad is extremely professional and well done. It is iconic and it pulls you in. It appeals to what Americans are craving in a leader and someone who will fix a broken and fractured country. I hope that faith is well placed. Trump has been right all along about Clinton’s corruption and it is his strongest selling point. But if the American people do actually just want someone to fix everything and not bother them with the details, then we are in very deep doo doo. We will see Tuesday night which way the winds blow. But please don’t romanticize Trump… hold his feet to the fire.


Terresa Monroe-Hamilton

Terresa Monroe-Hamilton is an editor and writer for Right Wing News. She owns and blogs at She is a Constitutional Conservative and NoisyRoom focuses on political and national issues of interest to the American public. Terresa is the editor at Trevor Loudon's site, New Zeal - She also does research at You can email Terresa here. NoisyRoom can be found on Facebook and on Twitter.

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