by John Hawkins | October 24, 2011 8:13 am
I own or co-won five websites: Right Wing News, Linkiest, Viral Footage, Trending Right, and The Looking Spoon. I write weekly columns for Townhall and Pajamas Media along with a weekly post for the Huffington Post. I’m also on Twitter here and here, G+, and Facebook. I do 1-3 hours of radio appearances and get 1000 emails in an average week and I also have a hand in a GOP fundraising project that I co-founded called Raising Red. That’s in addition to socializing, dating, working out, consulting, reading, watching TV, writing a book, eating, sleeping, relaxing, and everything else I do in a week.
How do I do all of that? It’s not easy. But, here are a few hints that you can hopefully adapt and apply in your own life.
1) Farm it out. No matter what business you’re in, there’s always going to be monotonous time-consuming work that you don’t want to do. How do you deal with it? If possible, you farm it out to other people.
Start asking what tasks you can do that with. Do you really need to mow your own lawn? I do — I enjoy the exercise — but, if you don’t, hire someone to do it for you. I certainly don’t want to waste half a Saturday every year raking my own yard; so I pay someone to do it. What other household tasks can you do that for? Painting? Cleaning? It might even be worth it to hire someone to do the cooking. At first glance, you may think that sounds too expensive. That may turn out to be true, but the question isn’t really “What will it cost?” so much as “What’s the opportunity cost?” What could you be doing during that time to be more productive?
This is something I have particularly taken to heart on the web. I simply don’t do boring rudimentary work anymore thanks to Guru.com. It used to take me 5-6 hours to transcribe an interview, which was something I needed to do 2-3 times a month. So instead, I hired someone to transcribe the interviews for me at a very reasonable rate. It’s the best money I’ve ever spent. I also have hired a team of 6 people from India through Guru. They do promotional work, I have them help find content, and I use them for any dull task I don’t want to do. They’re polite, efficient, competent, save me huge swathes of time, and work for a ridiculously low rate. Moreover, because they’re doing things I don’t want to do, it frees up mental energy and time that I can use for the things I get well paid to do. You would be surprised at how much more productive this one step can make you.
2) Code with saving time in mind. Whenever I have something coded on one of my websites, I don’t just want it to work; I want it to work efficiently with as little manual labor as possible.
Just to give one example, I do blogger polls once every month or two. Compiling the poll results from 40-50 bloggers is a time-consuming process. It used to take 4-6 hours to do that. So, I worked with my designer and found a way to code the polls so that results are auto-tabulated. Was it easy? No. Was it cheap? No. But when I calculate the amount of revenue I can generate by writing during the time that I would have otherwise spent wasting my time tabulating results, the costs were paid for within a couple of months’ time.
This example is particularly applicable to people who own websites, but given how computers have permeated our society, it’s not ONLY applicable to them. Ask yourself the question: What manual task could you eliminate by paying someone to write a script to handle it for you? You might be surprised at how much of your time it frees up.
3) Take more time off. For a lot of people, the first piece of advice you’d give to them if they wanted to accomplish more would be, “You need to work harder.” But, when you’re talking about entrepreneurs and highly productive people, they often have the opposite problem. They work TOO HARD and chalk it up to “paying their dues.” What’s “too hard?” Well, as a former workaholic, I used to regularly put in 80-90 hour weeks and there were times when I was lucky if I took a full day off in the entire month.
The problem with that is that over the long haul, human beings are not designed to put in that kind of workload. That leads to your mind rebelling against you. It can create addictions, poor quality work, burn out, and difficulty concentrating. So, on paper you may be “working” for 80 hours, but in practice you may be working for 50 hours and goofing off for 30 hours. Workaholics always tend to say, “No, that’s other people, not me,” but try a little something. Block out your day for three days in a row and actually write down what you do every 15 minutes. You may be surprised at how much you’re NOT WORKING when “you’re working.”
There is a fix for this. It’s called taking more planned time off. It was difficult for me to actually PLAN to take every Saturday off, but it made a real difference. Setting aside a little mandatory time off each day is helpful, too. Read, watch TV, play video games, talk to your friends — but do something besides work because if you do, when you go back to work, you’ll feel less stress and you’ll be able to concentrate better.
Also, I have one more word for you; it’s called “vacation.” Do take those. Don’t be the “I haven’t taken a vacation in 5 years” guy. If you don’t have the money to go anywhere or would rather just stay home, take a week off and just sit around your house and do nothing. Now, three weeks of that? It might bore the living hell out of you, but if you’re a pedal-to-the-medal, hard-charging machine, taking a full week to goof off once or twice a year will recharge your batteries, sharpen your mind, give you the time you need to do some long range planning, and get your engine revved all the way back up.
4) Say “no.” There’s a reason why people say, “If you want something done, ask a busy person.” Ironically, it always seems to be the person who’s already doing the work of three people who can somehow find a way to get something new done, while the folks who are doing about half as much work as they should can never quite get around to it.
However, if you already have a full plate, if you don’t think you can adequately perform a new task, if a task is so ill-defined you don’t know if you’ll have time to do it, or if the reward isn’t worth the effort, be willing to say “no.” If you work somewhere where you can’t outright refuse to do a task, don’t be afraid to lobby your boss to have it placed elsewhere. I don’t care how good you are, there’s only so much you can do. Michael Jordan may have been the greatest basketball player of all-time, but if the Bulls were allowed to field only 4 players at a time because Jordan had to play the point guard and shooting guard position at the same time, he would have been a liability, not an asset. It’s no different with you. You’re not Superman. You can only do so much and you’re not doing yourself or anyone else any favors by taking on more than you can handle.
5) Be willing to cut even good things out of your life. The “long tail theory” is in vogue on the Internet, but I’m still partial to Pareto’s Principle, which is better known as the 80/20 rule. Simply stated, in all things there tends to be a vital few (That’s the 20%) and a trivial many (The 80%). So, for example, 20% of the people tend to end up with 80% of the money. 80% of your profits tend to come from 20% of your customers. 80% of your enjoyment tends to come from 20% of your activities. The correlation doesn’t always pan out, but you’ll find it to be generally true.
Why does that matter? Because if you apply the 80/20 rule, what you may find is that there are a number of activities you’re engaged in that produce an outsized level of benefit. If you identify these activities, then what you should do next is find ways to do more of them. One of the easiest ways to do that is by stopping less productive activities, even positive ones, so you can free up more time to do what’s most important to you. You only have so many hours in a day. It’s best to spend them living in your strengths, where you get the most bang for your buck.
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