by Robert Stacy McCain | January 6, 2009 3:46 pm
The site went live this morning and there’s nothing (yet) that knocks me out, but it’s a work-in-progress. I interviewed Andrew Breitbart last month:
The content of “Big Hollywood” will be a “constant evolution,” Breitbart says. He recalls that the Huffington Post was originally conceived as a group blog for Arianna’s celebrity friends, but has since “developed organically” into a more news-oriented venture with political commentary and only occasional contributions by big names. “It really is hard to look at that site and see it as a celebrity blog,” he says.
And while he expects “Big Hollywood” to undergo a similarly slow process of development, the one aspect of HuffPo that Breitbart’s new site won’t emulate is the vitriol. “That’s not my style,” he says, declaring that the blog will strive for “a more tolerant tone.” Tolerance? In Hollywood? What a concept!
The “organic development” model is the only sensible way to do things on the Internet. You start the site with some particular vision in mind, see what works and what doesn’t, do more more of what works and drop those things that don’t. What Big Hollywood is on Jan. 6 is probably but a shadow of what it will be on July 6.
BTW, Andrew, if you want to add some kind snarking-on-paparazzi-plagued-starlets feature — or maybe occasional essays on the cultural signficance of Christina Hendricks’ cleavage — just let me know. And good luck!
(Cross-posted at The Other McCain.)
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