McCain’s Attack Ad Strategery: Where The White Women At?

by John Hawkins | August 12, 2008 11:00 am

The McCain campaign has put out another ad that hits the same themes as the now famous “Celebrity[1]” and “The One[2]” ads,

Hilariously, Jake Tapper[3] over at ABC is cranky because so many white women are featured in the video,

How many young white women professing adoration for Sen. Barack Obama, D-Illinois, can you count in this anti-Obama web video that the campaign of Sen. John McCain, R-Ariz, was sending out yesterday?

One…two…three…four…sure are a lot of young white women in this thing….

Why do you think they put so many young white women professing their love for Obama in what is clearly an anti-Obama video? What would possibly be negative about young white women liking Sen. Obama?

I can explain it, Jake. It’s the same stategery that Mike Huckabee’s campaign used when they put out his much discussed cross video[4].

You see, the only people who think it’s racist to have white women in an ad with Obama are liberals, who think all conservatives are racist anyway — while everybody else thinks their complaints are silly. Heck, even Obama must think those complaints are silly because he has had white women in his own ads numerous times[5].

So, why does McCain put them in there anyway, if libs like Jake Tapper are going to freak out over it? Duh — because he WANTS THEM TO FREAK OUT OVER IT.

When they freak out, it creates controversy. Controversy creates views of McCain’s YouTube videos which hit Obama on the issues — taxes, for example — and also hammer home the meta-meme that Obama is a substanceless puffball who isn’t qualified to be President of the United States.

In other words, the McCain campaign isn’t worried about offending liberals with these ads — to the contrary, they’re counting on it.

Seldom do I use the words “brilliant campaign strategy” and “John McCain” in the same sentence, but he deserves the compliment on these ads.

PS: Jake? Keep it up and there may be a fruit basket in it from the McCain campaign when this thing is all over.

  1. Celebrity:
  2. The One:
  3. Jake Tapper:
  4. cross video:
  5. he has had white women in his own ads numerous times:

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