The Underpants Gnome Plan For Success

by John Hawkins | December 4, 2006 1:14 am

If you’ve ever been around a South Park aficionado, you’ve probably heard of the Underpants Gnomes. Since it’s one of the most discussed South Park clips and I happened to TiVo it, I thought you might want to take a look:

Incidentally, that business plan may sound a little crazy, but it’s essentially the same one I used when I started Right Wing News. At the time RWN cranked up, the advertising market had essentially collapsed and to the best of my knowledge, even the big blogs were making almost nothing.

However, I had a plan:

Step 1: Build Traffic
Step 2: ?
Step 3: Profit

It took a while, but believe it or not, it eventually worked!

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