Come On, Is Corporate Popcorn Blogging Really Going To Be A Success?

I’m not sure whether it’s a good sign or a bad sign, but blogging has apparently reached the “internet bubble” stage where corporations wildly throw money around without getting much of anything in return. If you don’t believe me, just check this out:

“Flycell Inc., New York, an 18-month-old provider of mobile-phone content such as games and ringtones, posted an ad on the technology-job site in April for a “blogger/copywriter/editorial-content producer.” The ad includes the following description: “Create, maintain and promote a blog that covers and reports about mobile-phone content and the marketplace … Must have experience creating and updating blogs, including creating links to other topical blogs … Blog savvy is a must.”

The annual salary ranges from $50,000 and $70,000. The job also includes duties, such as writing marketing copy and content for the Web site of the company, which currently has 15 employees, says Mark Lehmann, Web marketing director.

Dale & Thomas Popcorn, a Teaneck, N.J., gourmet popcorn company, is seeking an online-marketing coordinator to create and maintain a company blog on the love of popcorn, among other tasks. Paul Goodman, senior vice president of ecommerce, says he hopes a blog will enhance customer relations and help boost the company Web site’s search-engine rankings.

The new position, with an annual salary between $40,000 and $55,000, opened in April. Prior blogging experience isn’t necessary, Mr. Goodman says. “We’re looking for candidates who are good at expressing themselves. What they write doesn’t have to be perfect. It needs to be conversational and should translate our feelings to the community.”

$70,000 a year to blog about mobile phones???? $55,000 a year to blog about popcorn???? Bloody hell!

Maybe I should be applying for these jobs — I mean, how hard can it be to blog about popcorn? You interview Orville Redenbacher, survey a few bloggers on what type of popcorn they eat, take a few pictures of your dog running through popcorn to get a toy and then you just sit back and collect your huge checks. Of course, you’ll have about 3 people reading your blog, because nobody wants to sit down every day and read about popcorn!

You know, I don’t want to screw up any cushy jobs for bloggers here, but let me give some advice to the companies out there: yes, blogs are trendy, but you don’t need to create a blog for your company unless you REGULARLY HAVE SOMETHING TO SAY. Instead of having a blog no one is going to read, why not spend the money on internet advertising or hire one of the flash geniuses at Newgrounds to create a cool little game that has an ad for your product in the background? You’ll get a lot more bang for your buck that way…

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