Candy Companies Drop ‘Easter’ from Holiday Packaging

Candy Companies Drop ‘Easter’ from Holiday Packaging

I’m very disappointed in Cadbury and these other chocolatiers. They have eradicated ‘Easter’ from holiday packaging in another effort to banish Christianity from the marketplace. They have gone to ‘faith neutral’ packaging, eschewing the entire idea behind Easter. You can walk through stores galore now to buy your Easter candy and never once see ‘Easter’ on the labeling. Christians are beginning to fight back though. A group has come up with ‘The Real Easter Egg’ to fire back in the war on Easter and Christianity. I don’t know about you, but Christian-themed candy sounds more than yummy to me. It’s almost a calling.


From TheBlaze:

Cadbury Chocolate eggs are an Easter staple in the U.K., and many Americans have also adopted the creamy treat as part of their holiday tradition. But the chocolate company didn’t ask its customers when it decided to quietly pull the word “Easter” from the packaging of its holiday products. And apparently Cadbury is not the only company to do so.

According to Telegraph, it’s become somewhat of a trend to stroll through a festive supermarket candy isle during the Easter season without seeing one actual mention of the holiday. Instead, one is likely to see faith-neutral “chocolate eggs.”

A group of Christians who noticed the removal came up with a creative solution. The makers of the “Real Easter Egg” brought the perceived war on Easter to light with a line of Christian-themed confections.

The Manchester-based Meaningful Chocolate Company emerged six years ago with the goal of spreading the Christian message through a variety of Easter and Advent products. Instead of politically correct bunnies, flowers and chicks, Meaningful Chocolate Company openly declares Christ as the reason for celebration. Other company’s packaging has become more and more secular and neutral however. As an example, the company mentioned Cadbury’s Easter Egg Trail Pack, whose name was changed to “Egg Hunt Pack.” In addition, this season’s label on Nestlé’s Quality Street Easter egg reads: “Large Milk Chocolate Egg.” Another Nestlé product, the Milkybar Easter Egg, now has the blunt name, “Milkybar White Chocolate Egg,” proving that Cadbury is not the only company to blame for the pull. They are doing exactly what they have done with Christmas. I’m surprised they haven’t put a Muslim spin on everything. Just sayin’. A spokesman for Nestlé told the Telegraph that there had been “no deliberate decision” to remove the word “Easter” from its holiday products and assured that customers would make an “automatic” connection even if the word was not explicitly mentioned. “Chocolate eggs have been synonymous with Easter and the Easter story since the beginning of the last century and the association is now an automatic one,” he said. “There has been no deliberate decision to drop the word Easter from our products and the name is still widely used at Nestlé.” Cadbury has also denied accusations that it has caved to secular pressure and removed Easter from its iconic chocolates, stating that the word “Easter” still appears, if not prominently, on the back of its creme egg wrappers. Wow, right where no one will see it. Imagine that. I feel a Christian buying spree coming on.


Terresa Monroe-Hamilton

Terresa Monroe-Hamilton is an editor and writer for Right Wing News. She owns and blogs at She is a Constitutional Conservative and NoisyRoom focuses on political and national issues of interest to the American public. Terresa is the editor at Trevor Loudon's site, New Zeal - She also does research at You can email Terresa here. NoisyRoom can be found on Facebook and on Twitter.

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