Fox is Bleeding Viewers – I Wonder Why?

Remember during the first Fox News debate in August of 2015, Megyn Kelly gave every appearance of an operative charged by some higher authority to take out The Donald. It looked as if she was (verbally) attacking Trump – and it sure appeared purposeful. At the time a number of conservatives, me included, came to his assistance, crying foul.

Brent Smith

I wrote of how disheartened I was by the Fox Moderators. You may review the article here.

I began my review of that debate by positing the theory that is was the RNC and the establishment who were hell-bent to take out Trump and was frankly surprised to see Fox was charged with the task.

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As an aside – it’s interesting to go back and review others and my stance on the candidates several months ago and how things have evolved since. I personally went from being impressed with what Trump had to say and his bravado in doing so to not so much. He was quite refreshing and attractive – at first.

Anyway, in February, Gateway Pundit posted an article entitled: “After Months of Constant Attacks on GOP Front-Runner Trump – Conservatives Lose Faith in FOX News.”

The author began by insisting that, “Conservatives are SICK AND TIRED of FOX News Channel’s constant attacks on Donald Trump – FOX News Channel’s constant attacks on GOP front-runner Donald Trump over the past several months have taken a toll.”

He writes that trust in Fox News had dropped almost 50% because of the attacks and quotes the Brand Index saying that Fox New Channel (FNC) “had reached its lowest point in three years,” which seemed to directly coincide with Trump’s rise in popularity and the polls.

There’s a thing called a Buzz score that basically gauges an audience’s approval and therefore disapproval. Before that first debate the Fox Buzz was over 49. Since then it has steadily dropped to a low of 14 in February.

Yet as disappointed as viewers seemed to be, they kept tuning in to Fox for their “fair and balanced” coverage.

And then a funny thing happened. Over the past month or so viewers did begin to abandon FNC. What happened to cause hundreds of thousands of news junkies to cut ties with their once favorite and trusted network? And where did they go? You’ll never believe it. They went to CNN. I suppose I should be more precise. We went to CNN.

That’s right – AdWeek posted an article stating that CNN is now “No. 1 in Prime Time Demo on Cable News.” They handily beat Fox in the prime demographic of adults, ages 25-54. This is YUGE! – or as Joe Biden might say: It’s a huge F-ing deal.

CNN has increased viewership by 125% overall and 106% in the news only demo. Again – YUGE!

So what happened? Why did so many conservatives like me bail on Fox? Well – it ain’t rocket science. Mark Levin, Glenn Beck and the rest of us see clear as day what Fox has morphed into – the Trump News Network. It’s evident that virtually everyone at FNC is in the tank for the Trumpster and they appear not to care about hiding it.

CNN is entirely leftist, but we all know it going in. Yet even they will occasionally report the news. Speaking for myself and now evidently many others – I personally can no longer stand the constant sycophantic praise, twisted logic and excuses of The Donald in the morning on “Trump and Friends,” or in the evening on Don Hannity. For the same reason, I no longer listen to Rush or Sean on the radio. Thank heavens for Buck Sexton on the Blaze radio and Mark Levin rewinds.

If Fox stays the course, I believe they will continue bleed viewers and they deserve to. It will be fascinating, when this is all over, just how many of us will return to Fox, especially if their hero loses, which is likely – either to Ly’in Ted or the hag-queen Hillary. I may tune in just to see who they blame for his loss. Hint: It will be us.

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