Online ‘black’ dating site uses words like ‘mocha’ for skin color…Twitter PC police are FURIOUS…

A dating website made exclusively for black people has caused outrage after asking members to pick their matches based on favorite skin shades and whether or not their hair is kinky. Many are calling the match criteria “racist.”

The new dating site, called “Smoochr,” is taking heat for not only offering the “racist” mate search categories but for only offering the service to heterosexual men and women.

In front of a picture of a man and a woman kissing, the website, believed to be based in the US, reads: ‘Discover black singles by complexion, hair style, moral views and more!’

A drop-down ‘complexion’ menu includes the options ‘mocha’, ‘caramel’, ‘vanilla’, ‘pecan’, ‘almond’, ‘chocolate’ and ‘latte’.

A ‘hair’ section includes the options ‘locks’, ‘weave’, ‘extensions’, ‘afro’, ‘short hair’, ‘big hair’, ‘clean cut’.

It also included a menu dedicated to ‘lips’, which appears to have since been removed, including the descriptions ‘soup coolers’ and ‘duck lips’.

Twitter users have accused the site of ‘colorism and homophobia’ and called for it to be closed down using the hashtag ‘ShutdownSmoochr’.

Activist and writer Jamia Wilson wrote: ‘Smoochr app is a virtual paper bag test. It promotes discrimination, colorism and homophobia. #misogynoir #shutdownsmoochr’.

Looks like Smoochr didn’t expect this wave of date-hate going on out there!

Warner Todd Huston

Warner Todd Huston is a Chicago-based freelance writer, has been writing opinion editorials and social criticism since early 2001 and is featured on many websites such as Andrew Breitbart's, and all Breitbart News' other sites,,, and many, many others. Additionally, he has been a frequent guest on talk-radio programs across the country to discuss his opinion editorials and current events as well as appearing on TV networks such as CNN, Fox News, Fox Business Network, and various Chicago-based news programs. He has also written for several history magazines and appears in the book "Americans on Politics, Policy and Pop Culture" which can be purchased on He is also the owner and operator of Feel free to contact him with any comments or questions : EMAIL Warner Todd Huston and follow him on Twitter, on Google Plus , and Facebook.

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