The consequences of the $15 minimum wage: McDonald’s to add 2000 self-service kiosks in 2015

27 Jul, 2015 by John Brodgian

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Mind you, this was the plan in the end of 2014. I can only imagine that the 2,000 locations with self serve kiosks will double by the end of this year…

The self-service stations, which McDonald’s has billed as “Create Your Taste,” enable customers to choose from a selection of buns, toppings and sauces on tablet-like touchscreens, USA Today reports.

McDonald’s franchisee Bob Nibeel said the program would appeal to increasingly choosy and tech savvy millennials.

“Most millenials would rather deal with a computer, iPad, iPhone than actually have interactions with another human being,” Nibeel said in a video interview with USA Today.

The irony here is that it’s those same millenials pushing for a $15 minimum wage for fast food workers. Maybe this is why?

John Brodgian

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