It was almost a year ago that Americans across the country began to push back against the anti-science, big bully transgender bathroom policy that Target had established at all of its stores. The boycott now has the company in a whole world of hurt due to the damage it’s done to their bottom line.
On April 19th of 2016, Target advertised their new progressive bathroom policy. The store declared their policy for the bathrooms to be, essentially, use whatever one you want…Or rather, ‘identified’ with. Never mind the vast, VAST majority of female customers that were having to share their bathroom with potential sex offenders taking advantage of the idiotic policy – it gives these creeps an excuse and no mother with their daughter can do a single thing about it.
According to the policy Target put out:
“Inclusivity is a core belief at Target. Everyone deserves to feel like they belong. And you’ll always be accepted, respected and welcomed at Target.”
Now, Target CEO Brian Cornell claims that he never authorized the post and only discovered it after it was publicized. He had eventually admitted that the backlash that it caused was “self-inflicted.”
“The boycott cost the company millions in lost sales and added expenses…Sales fell nearly 6% in the three quarters after the post compared with the same period last year, and same-store sales have dropped every quarter since the post.”
It’s not hard to guess that much of the fall of business that Target has been receiving could be due to the boycott that called for a reversal of the policy. As it turned out, millions had signed the petition.
Still, Cornell is committed to sticking to his guns and carrying on with the policy, continuing to “embrace our belief of diversity”