The absolute wimpification of our children is going too far, and I can tell you, as a parent, I have had enough. I couldn’t agree with Kia more. If you lose, you lose. Suck it up, buttercup – life doesn’t revolve around your spoiled and pampered little bum:
It is often said that art imitates life –- and assuming for a moment that television commercials do count as art – here’s a great example.
Remember when Steelers linebacker James Harrison made headlines for his social media post saying he’d be giving back the “participation trophies” awarded to his sons?
He struck a nerve, and apparently Kia hopes it will strike gold.
A new ad for the Kia Sorrento, which ran during NBC’s Sunday Night Football, takes up Harrison’s theme and does a fine job of mirroring how a lot of Americans feel about the whole idea of “participation trophies.”
In this case, a dad picks up his son from the game and wonders why his son’s team got a “participation” trophy even though they were undefeated. In the end, he rips off the trophy tag and writes in “CHAMPS.”
Good for him. I hope his son appreciates his father and helps stop the feel-good, wimpy culture of ‘everyone wins’ in his generation. Good for you, Dad. That’s some solid parenting.
Written by Katie McGuire. Send your hate mail to the author at katiefmcguire@gmail.com, or feel free to mean tweet me at @GOPKatie, where I will be sure to do very little about it.