Author: Ronn Torossian

In 2012, a career survey revealed that behind being a commercial pilot, working in: Public Relations: was the most stressful job in America — For me, owning a: PR agency: in NYC, the city which never sleeps its nonstop pressure, challenges and requires a constant state of high alert. I have a friend who is a pilot and said […]

Corporate Social Responsibility (CSR) or donations can often be seen as window-dressing, but if done right, corporate (and personal) responsibility encompasses giving and the highest form of fulfillment. Earning my living helping corporations (and individuals) utilize the media and public forums to build their brand, we are often asked if certain charitable initiatives will help […]

I am a proud Zionist who supports BDS — Blessings, Donations to: Israel, and the settlements (BDS). Anyone who can claim to be a Zionist and speak of that other “BDS” — boycotts can not be a Zionist. : Shameful, bad people. :  Those of us in the Zionist camp who can speak of boycotting the: 48th: Annual CelebrateIsrael: Parade: this […]

We are two proud Jewish New Yorkers (and fathers) of the same age. While we may differ in some of our approaches and styles in business and politics — one of us aligns more with conservative causes and one of us leans more liberal — we share a strong interest in celebrating Israel. And we […]

Owning a: PR Agency, we represent a client, a preacher with a large church and following, including on television and I challenge him every single time he wants to do secular media interviews. I fight him every step of the way because this minister feels in his heart that people are naturally good and fair-minded, and […]

Florida is on the front lines of the Obama machine for the Jewish vote — Last week: at the B’nai Torah Congregation in Boca Raton, Susan Rice, the US Ambassador to the UN and an Obama cabinet member made a speech supporting Obama — and about two dozen pro-Israel people who managed to get in to […]

Recently The New Israel Fund placed a full page ad in The New York Times which bashed: Israel.:  I have never opened the paper to read an ad from an Italian-American organization condemning Italy, or an Arab-American organization attacking an Arab country – but a fringe radical organization in Israel and their American supporters blast a […]

Book excerpt from PR book by: Ronn Torossian: “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”. My PR agency has been active in political and issues-based work.: The state of Israel is, for me, a personal and professional passion,: and with love I will say that Israel does a horrible job when it: comes […]

Owning a: PR firm: I consume media non-stop, but reading news about Israel and Judaism is constantly a bewildering experience. Some random observations from recent reading: Amazed as to why the mainstream American media hasn’t had wall to wall coverage of the fact that the largest Muslim country in the world forced perhaps the most famous American […]

One can pray umpteen times a day, don a yarmulke, tefillin and tzitzit — that doesn’t make them a religious person. In recent days, the mainstream media has paid undue attention to so-called “religious” child molesters — and those who defend them. They can be called a slew of different words — but religious, and […]

President Obama is being consulted on Mid-East Policy by a group of nine journalists – which includes some who are downright Anti-Israel, and clearly unrepresentative of Americans views towards Israel. Amongst this group of nine Israel advisors includes at least one who calls for a boycott of Israel, and another who calls Israel an “apartheid” […]

Media claims not to be biased at all – and owning a PR agency, I know first-hand that’s simply an absurd statement. Do you love your kids more than you love your neighbors kids? Do you like or hate a certain type of food? That’s bias. My simple and easy quote – “It is true […]

Sickening recent article in The McGill Daily, McGill University’s student newspaper “The Land of Milk and Heroin: The Politics of Opiates in East Jerusalem.” It’s an article which would never ever run with any other country, or people being accused of such an absurd allegation. It’s blatant Anti-Semitism – and to summarize, the Jews stole […]

At my daughters’ school last week,: The Israel Defense Forces musical ensemble came to share the spirit of the youth of: Israel: with the popular and traditional songs that they perform at army bases in: Israel.:  Naturally, following school there was a discussion at home about: Israel’s need for an army, and my daughter asking normal kid questions about good […]

“The Avengers” opened this weekend to the biggest film opening of all time — making over $200 million at the box office in a single weekend in cinemas in North America, and set to become one of only a handful of movies to gross $1 billion worldwide. Unknown to many is that these characters were […]

Former Israeli Prime Minister Ehud Olmert is an extremist — despite his claims on CNN this weekend that that the “extreme right wing” in the United States helped derailed a peace plan with the Palestinians. In 2008, Olmert sought a “full comprehensive peace between us and the Palestinians” — but thankfully the plan was never […]