A New York-based: public relations firm: is under fire — and for good reason as WikiLeaks broke the news today that Brown Lloyd James has been working with the Syrian Government in “helping Assad get away with murder.”

As I have written previously,: crisis PR firms: often assist in helping to sell terror and brutality — and it is atrocious and awful. This firm, Brown Lloyd James, worked in the past to boost the regime of Libyan dictator Moammar Qaddafi and has worked extensively for other dictators. Who knows what else they have done which hasn’t yet been uncovered.

They wrote last year to Syria that they “needed to buff up its image abroad as decidedly unflattering stories of mass arrests and alleged killings spread in the press.” The: PR Agency: said Syria suffered from “an imbalance in its communications approach” that had failed to reassure the Syrian people and outsiders that it was genuinely pursuing reform.

“Syria seems to be communicating with two hands. One is offering reform and the other, rule of law. Rule of law is a fist. Reform is an open hand. Right now the fist appears to the outside world, and probably to many Syrians, as though it is ten times bigger than the outstretched palm,” the firm wrote in its email, which WikiLeaks dated to May 19, 2011. “They must be brought into better balance.”

From Hamas to Hizbollah — Assad to other dictators, PR firms are assisting killers and it’s a practice which must be ended.: : Communications is a vital part of war strategy — and it shouldn’t be used by American companies to harm American interests.

Ronn Torossian: is CEO of 5WPR, 1 of the 25 largest US: Public Relations: companies.

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